Mobile SMS marketing is being used by many surgeries throughout Australia, as a way of improving communication between medical practitioner and patient. Information can be sent to a patient within seconds and because mobile phones tend to be carried on the person, they will be read with minimal delay.
SMS marketing is easy to set up and very cost-effective, working out at a fraction of the cost of a phone call.
Missed appointments from "no shows" cost a lot of money. A letter or phone reminder is not only expensive but also time consuming. Using our web SMS service, in minutes you can set up a whole weeks reminders to go out a day or two before each appointment is due. Our 2 way SMS service also gives patients the opportunity to cancel their appointment if necessary, allowing you to fill the space with another patient.
Text messages are also a cost-effective way of reminding people to make an appointment. This is especially true in a dental practice, where check ups are usually recommended once every six months. SMS provides a useful service too, for letting patients know when relevant clinics are being held.
GPs may also choose to send a text message to parents to remind them of inoculations required for their children or to older patients for flu inoculations.